Apple on Amazon UK: Which Model Should You Buy?
A side-by-side look at the Apple models we've reviewed, so you can work out which one is right for you.
What Apple does well
We've reviewed 3 Apple products for the UK market. Across all of them the pattern is consistent: a19 pro chip delivers fast, efficient performance and ratings that hold up over hundreds of buyers rather than a launch spike.
Apple iPhone 17 Pro 512GB
The Apple iPhone 17 Pro in Deep Blue pairs a refined aluminium unibody design with the A19 Pro chip, a 48MP Pro Fusion camera system and up to 33 hours of video playback. Its 6.3-inch ProMotion display, Ceramic Shield front and back, and Apple Intelligence features make it one of the most capable iPhones available.
Amazon UK buyers currently rate the Apple iPhone 17 Pro 512GB 4.5 out of 5 across 377 ratings. Best for buyers who want a19 pro chip delivers fast, efficient performance.
- •6.3-inch ProMotion display up to 120Hz
- •A19 Pro chip with vapour-cooled performance
- •48MP Pro Fusion camera system with 8x optical-quality zoom
- •18MP Center Stage front camera with Dual Capture
Apple MacBook Pro 14 M5
The Apple MacBook Pro 14-inch with M5 chip combines a 10-core CPU and 10-core GPU with 16GB of unified memory and a 1TB SSD. Its Liquid Retina XDR display, all-day battery life and Apple Intelligence features make it a powerful choice for creative work, development and everyday productivity.
Amazon UK buyers currently rate the Apple MacBook Pro 14 M5 4.5 out of 5 across 54 ratings. Best for buyers who want m5 chip is fast and efficient for creative and dev work.
- •M5 chip with 10-core CPU and 10-core GPU
- •16GB unified memory and 1TB SSD storage
- •14.2-inch Liquid Retina XDR display
- •Up to 24 hours of battery life
Apple iPhone 17 Pro Max 512GB
The Apple iPhone 17 Pro Max in Deep Blue is Apple's biggest and longest-lasting iPhone, pairing a 6.9-inch ProMotion display with the A19 Pro chip, a 48MP Pro Fusion camera system and 512GB of storage. With the best battery life ever in an iPhone, a heat-forged aluminium unibody and Ceramic Shield protection, it is built for power users, creators and anyone who wants the largest screen Apple offers.
Amazon UK buyers currently rate the Apple iPhone 17 Pro Max 512GB 4.6 out of 5 across 214 ratings. Best for buyers who want huge 6.9-inch promotion display is stunning.
- •6.9-inch ProMotion display up to 120Hz
- •A19 Pro chip with vapour-cooled sustained performance
- •48MP Pro Fusion camera system with 8x optical-quality zoom
- •18MP Center Stage front camera with Dual Capture
Which to choose
Start with what you'll use weekly rather than the highest spec. If you're torn, the highest-rated Apple product we've tested is the Apple iPhone 17 Pro Max 512GB.
Products mentioned
Apple iPhone 17 Pro 512GB
The Apple iPhone 17 Pro in Deep Blue pairs a refined aluminium unibody design with the A19 Pro chip, a 48MP Pro Fusion camera system and up to 33 hours of video playback. Its 6.3-inch ProMotion display, Ceramic Shield front and back, and Apple Intelligence features make it one of the most capable iPhones available.
Apple MacBook Pro 14 M5
The Apple MacBook Pro 14-inch with M5 chip combines a 10-core CPU and 10-core GPU with 16GB of unified memory and a 1TB SSD. Its Liquid Retina XDR display, all-day battery life and Apple Intelligence features make it a powerful choice for creative work, development and everyday productivity.
Apple iPhone 17 Pro Max 512GB
The Apple iPhone 17 Pro Max in Deep Blue is Apple's biggest and longest-lasting iPhone, pairing a 6.9-inch ProMotion display with the A19 Pro chip, a 48MP Pro Fusion camera system and 512GB of storage. With the best battery life ever in an iPhone, a heat-forged aluminium unibody and Ceramic Shield protection, it is built for power users, creators and anyone who wants the largest screen Apple offers.